Why Colombia?

 

Colombia has the fourth-largest economy in the region and stands out for being one of the most stable economies in Latin America. Also, Colombia offers an attractive domestic market of more than 52 million inhabitants, being the 3rd largest country in Latin America and has multiple regions and business centers with a wide variety of sectoral demands. Furthermore, the attractive incentive policy and the preferential access that Colombia offers to more than 60 countries and 1.5 billion consumers around the world boost the arrival of investments.

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Latest News

Economy & Business

Colombian Commerce Minister Meets With US Trade Representative

Colombia’s Minister of Commerce, Cielo Rusinque, and Ambassador Daniel García-Peña met with U.S. Trade Representative Jamieson Greer to address recent tariff measures affecting Colombian exports such as steel, aluminum, flowers, coffee, and avocados. The meeting focused on removing trade barriers, improving sanitary access for agricultural products, and pending regulatory changes in the U.S. A follow-up visit by Deputy USTR Daniel Watson was scheduled to continue the dialogue and advance bilateral trade cooperation (Finance Colombia, 2025).

Colombia seeks to unlock US$78bn in European clean energy investment

Colombia is aiming to attract approximately US $7.8 billion in European investment to support its transition to clean energy, focusing on sectors such as solar, wind, and green hydrogen. The initiative is part of broader efforts to align with global sustainability goals and enhance the country's renewable energy infrastructure. The targeted capital would support new-generation capacity, grid modernization, and pilot programs in emerging technologies, while engaging European development banks and investors. This move reflects Colombia’s ambition to diversify its energy matrix, reduce dependence on fossil fuels, and position itself as a regional leader in the clean energy economy (BNamericas, 2025).

Juan Valdez Coffee Chain Announces US Expansion Plans

Procafecol (the National Federation of Coffee Growers of Colombia) announced plans to expand its Juan Valdez café chain in the United States, aiming to open 16 new locations by the end of the year in Miami and Orlando. The expansion comes amidst a growing U.S. coffee market, with projected import growth of 800,000 bags to reach 22.3 million, and high American demand for specialty coffee. Owned by over 548,000 Colombian coffee-growing families, the B‑Corp–certified brand emphasizes premium Colombian coffee, in-store experience, and sustainability as central to its growth strategy (Finance Colombia, 2025).

 

Politics

China and Colombia sign Belt and Road cooperation pact

China and Colombia signed a cooperation plan under the Belt and Road Initiative during a meeting in Beijing between President Xi Jinping and President Gustavo Petro. The agreement formalizes Colombia’s entry into the initiative and includes commitments to boost Chinese imports of Colombian products, support Chinese investment in Colombian infrastructure, and strengthen cooperation in areas such as renewable energy, digital economy, and artificial intelligence. The pact marks a deepening of bilateral ties and positions China as a key economic partner for Colombia (Reuters, 2025).

High Level Dialogue on climate between Colombia and the EU

Colombia and the European Union held the second High-Level Dialogue on Climate and Environment at the San Carlos Palace in Bogotá. Delegations discussed progress on climate neutrality goals, just energy transition, adaptation measures, and climate finance. They also exchanged experiences on carbon markets and effective, fair carbon pricing. Both sides reaffirmed their commitment to the Paris Agreement and agreed to strengthen cooperation in the lead-up to COP30 and the EU-CELAC Summit, where a new bi-regional roadmap on climate and biodiversity will be adopted (Directorate-General for Climate Action, 2025).

Germany and Colombia strengthen their partnership on migration

Germany and Colombia signed a Joint Declaration of Intent in Bogotá to strengthen their migration partnership. The agreement, signed by German Interior Minister Nancy Faeser and Colombian Foreign Minister Laura Camila Sarabia Torres, aims to expand opportunities for legal migration related to training, study, and employment, while also addressing irregular migration. A bilateral steering group will be established to coordinate implementation, and both countries agreed to continue dialogue during a planned visit by Germany’s Special Commissioner for Migration, Dr. Joachim Stamp (German Federal Ministry of the Interior and Community, 2025).

 

Travel & Culture

OECD Recognizes Bogota’s El Dorado Airport for High Sustainability Standards

The OECD awarded El Dorado International Airport in Bogota the Blue Dot Certification, making it the first airport worldwide—and the first infrastructure project in Colombia—to receive this recognition. The certification acknowledges the airport’s compliance with high international standards in environmental sustainability, transparency, governance, and social responsibility. Among the measures highlighted are the use of solar energy, water reuse systems, waste recycling, electric service vehicles, and air purification through photocatalytic nanotechnology. The recognition also aims to enhance investor confidence and improve access to climate and development financing (Alcaldia de Bogotá, 2025).

Colombia Creates New Marine Reserve, Protecting Coral Reefs and Wildlife in the Caribbean Sea

Colombia announced the creation of a new marine reserve covering approximately 3,800 km² around the Serranilla and Bajo Nuevo reefs in the Caribbean Sea. The protected area is home to over 150 fish species, 40 types of coral, and various endangered species, including the great hammerhead shark. Developed in collaboration with National Geographic’s Pristine Seas and CORALINA, the reserve aims to conserve biodiversity, support local communities, and advance Colombia’s commitment to protecting 30% of its marine areas by 2030 (National Geographic, 2025).

Medellin Named Only Latin American Nominee for 2025 Stella Awards

Medellin was named the only Latin American city nominated for the 2025 Stella Awards, in the category of “Best CVB/DMO – International and U.S. Territories.” The Stella Awards recognize excellence in the meetings, incentives, conferences, and events (MICE) industry. The nomination highlights the work of Medellin and the Antioquia Convention & Visitors Bureau in promoting international events with a focus on sustainability, legacy, and socio-economic impact across regions such as North America, Europe, and Latin America (Finance Colombia, 2025).

 

Colombia’s Trade Partners

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